3 brands, 1 codebase
Telling the infamous story...
...while allowing users to become part of the history.
Customized rate plan selection
Localization, Personalization, Innovation
Click heat maps aid optimization.
Scroll depth heat maps provide additional data points.
Pet-Personalized eComm Experience
Light Field Camera Technology Hack
Prater produced acts like Firehouse in their heyday, and slapped the skins with Sam & Dave.
Interactive Nutrition Consultant Tool w/ Video
Neil & Pegi Young's Bridge School
Interactive / Exploratory Nutrition Education
"Breedmatch" wizard tool
"Euk TV," first large scale use of web video in agency's history at the time
"This Takes Guts. Healthy Guts." Did I mention I come from a family of copywriters?