S T R A T E G I C
T H I N K I N G
Option 1: "Irreverent Gourmet"
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Option 2: "Bold Craft"
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Option 3: "Burger Joint"
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Because "Farm to Table" is so yesteryear...
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Imagery & Aphorisms
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"You Be The Judge." When it comes to copywriting I can't help myself.
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Imagery & Aphorisms
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Final Typography & Color Character
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Final Mark
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Different Users, Different Goals
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A Different Kind of Wedding Photographer
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Commitment to Commitment; More Layered Meanings than a Bride's Cake
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Like A Friend
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Tones of Tradition
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Not the End...
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Final Mark
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Chemistry, the Relationships with Brands
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Chemistry, Pet Care Brand Example
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Chemistry, Beauty Care Brand Example
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Social Personality
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